GoPro Global Product Videos
GoPro partnered with Wolf Den to create a host of product videos for their global point of purchase campaign.
We managed to demonstrate each product’s design, function, and ease of use by paring fast-paced live footage with slow,
smooth product animations. And without relying on the text we can fill any screen, from massive retail monitor to cramped airport kiosk, with vivid color and movement.
These videos, a mix of live-action and CG animation are seen in airports and big-box retailers across multiple cities - and in 7 countries.
Executive Producer - Rob Wynn
Creative Director - Danny Wang
Producer - Brie Parks
Post Production
Animation Director: Angela Yu
Art Direction: Wolf Den
Additional Art Direction: Swordfish
Animation: Wolf Den
Compositing:Wolf Den, Swordfish
Liquid animation: Fusion CI Studio
