GoPro partnered with Wolf Den to create beautifully shot and animated point of purchase videos. These videos, a mix of live action and CG animation are seen in airports and big box retailers across multiple cities - and in 7 countries.
Wolf Den was inspired by beautiful, fluid dance-like movements and used this approach to showcase the products. Variations in speed were used to highlight and accentuate our camera moves.
Executive Producer - Rob Wynn
Creative Director - Danny Wang
Producer - Brie Parks
Produced - Wolf Den
Art Direction - Wolf Den + Angela Yu
Animation: Angela Yu, Wolf Den
Compositing: Wolf Den, Swordfish
Liquid animation: Fusion CI Studio